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VP-Etjen Schrieb:
8 min read
How to Make a Good Logo:
The Dos and Don’ts
The function behind a logo goes far beyond being just a pretty visual. It should be the heart of VirtualPopstar’s branding efforts; our logo should represent our essence and personality. It needs to be professional, aesthetic, and meaningful.
When it comes to a good logo design, there are a few simple, but essential rules you need to keep in mind. Ofra Lior, Social Design Team Lead at Wix, shares some of her knowledge, and
very useful logo design tips. She revealed some easy tweaks and helpful insights that will undoubtedly make a big difference.
Here are some tips on how to make a good logo:
What makes a good logo?
While most aspects of your logo design will unfold throughout the creation process, there are some essential logo design tips to keep in mind from the start. So, before you become your own graphic designer, take note of the qualities
that make a good logo:
● Simple: The phrase "less is more” has never been more fitting. In most cases, the least
complicated logos are the easiest to recognize.
● Representative: A logo should appeal to VirtualPopstar’s audience and portray its values. Make sure that the elements you use in your design are relevant to what VirtualPopstar entails.
● Timeless: You should aim to design this logo as if it were your last. By focusing on quality and
avoiding designs that are too trendy, you’ll create a logo that will stick with
you throughout the years.
● Versatile: You’ll want a design that looks good no matter where it’s placed. A logo that can be
resized and displayed on different media from the start will increase visibility and avoid inconvenient limitations.
Define VirtualPopstar’s brand identity
In essence, a brand identity is the distinct voice and visual appearance. You might say a brand identity is the soul of our business, and as such, it needs to be reflected through its visual and written elements.
Here are some brainstorming questions to get the ball rolling:
● What adjectives describe VirtualPopstar?
● Who VisualPopstar’s Audience?
● What colours represent brand values and messages?
● What symbols or characters could I use in my design?
● What are some of my personal favourite logos, and why?
Determine logo style and colours
Don’t go crazy with colours as this would make it difficult to set the style for the VirtualPopstar’s remaining layout.
Would you prefer a logo design with sophisticated fonts and basic colour schemes, or do you want to keep your logo minimalist? In that case, you’ll want to avoid including complex imagery and choose to stick with a modern logo design.
Decide on a colour scheme
Whatever style you decide, keep in mind that the colours you choose will become the
colours for the new VirtualPopstar layout. So, determining this before starting the actual creation process will help you be on the lookout for elements that can bring it into fruition.
Colours hold enormous power in their own right. Colour psychology tells us that different hues and tones can elicit emotion from audiences, impacting their behaviour.
The intent when choosing a logo colour scheme for your design serves two purposes: first, to get the reaction you want out of your customers and second, to enhance your brand’s recognizability.
When it comes to logo colour options, we can divide them into three categories:
Black and white logos - A black and white theme can suit your logo if you’re going for a sleek minimalist style or a classic design.
Monochrome logos - Monochrome logos (logos that include a single colour) work well with wordmarks and letter marks and can make a strong impact by further associating an individual colour with your brand. Successful examples of this are the signature red associated with Coca-Cola or Tiffany’s Robin Egg Blue.
Colour combination logos - Logo colour combinations have a strong effect too and impact the overall logo psychology. The right mixture will perfectly complement an abstract logo design and will create variation and depth when working with a combination logotype.
If you go in this direction, it’s recommended to stick to just 2-3 hues. Decide if you want your colour combination to be complimentary (using colours that lie directly across from one another in the colour wheel) or analogous (using colours that sit next to each other on the colour wheel).
Need more help deciding? You can check out these logo colour ideas to help you get started.
Don’t forget that the colours you chose will become the colours for the new VirtualPopstar layout.
Pick a font
If you plan to design a wordmark, letter mark or a combination, you’ll need to contemplate what are the best fonts for your logo. Similar to your choice of colour, your choice of typography should amplify your logo’s personality and visibility. While there are endless varieties of fonts
out there, you can start by ruling in or out some basic typeface families: serif, sans-serif, script or highly stylized typefaces.
Outline a logo shape
As your logo comes together, consider which shapes you’ll integrate into your design. Logo shapes can be used in a variety of ways, from the entire composition to small details within the overall design. Shapes play a major role in perception and making logos instantly recognizable.
Understanding logo psychology and the impact shapes can have on emotions will empower you to design a purposeful logo that delivers your brand message authentically.
All shapes can be divided into three categories:
Geometric shapes are all created by unique configurations of lines, points, and curves, and are most frequently symmetrical. These include circles, triangles, rectangles, squares, and lines.
Organic shapes, also known as free forms, refer to any kind of naturally occurring figure. These shapes are most commonly irregular and asymmetrical. Organic shapes include leaves, flowers, water droplets or other shapes found in nature. They also include spirals, rounded edges, and curved shapes.
Abstract shapes don’t follow any rules and can take on many diverse forms. Sometimes created by merging other existing elements, or creating something completely new, abstract shapes are great for storytelling or evoking emotion. Abstract logos can be thought-provoking and engaging. Just remember, they must still embody your brand identity.
Choose a type
When you think about how to design a logo, keep in mind that there are different types of logos out there. From plain text to the inclusion of symbols or a lone image—the various forms that logos take on should be considered before you design your masterpiece.
Each of them will shift the outcome of your design, so think about which is the best fit with your brand identity and the audiences who will see it.
Here we’ll outline some of the different types of logos for you to consider, for a more in-depth explanation you can read up on types of logos:
Explore conceptual icons
A common misconception is that the icon should literally be an image showing what our product or service is about. However, this doesn’t have to be the case. You can explore more conceptual (or even abstract) icons to emphasize what it is you think VirtualPopstar does.
Consider Nike, for example. The iconic “swoosh” icon evokes the feeling of movement and speed. Very fitting for a sportswear brand.
Think of an icon as a symbol rather than a picture. It needs to be highly visual and easily recognizable. The advantage of a more graphic icon is that it can often carry more visual weight. Ideally, the icon should be simple enough that players can recall it even after one quick glance.
Use the space you have
If you feel that a logo is simply not enough to express what VirtualPopstar is about, you could potentially insert a name and tagline. Also known as a slogan, taglines are dramatic phrases that sum up the tone and premise of a brand.
Not that you need to do it, but you could for instance break up the name Virtual-Popstar into two lines while keeping the same font and size for both lines.
Play around with caps or lowercase
When it comes to good logo design, sometimes it’s the small details that make all the difference. Something as simple as playing around with a letter case could bring your trademark to a whole new level.
Traditionally, uppercase logos give off a strong sense of authority, while the use of lowercase exudes a more approachable, casual vibe.
That’s not to say you can’t utilize uppercase text while softening the appearance with your choice of colours. It’s all a matter of balance.
If you use a tagline…Balance it
Let’s talk about your tagline. A simple rule to follow to ensure that your logo makes sense is to always make your tagline shorter than your name. This is why we suggest going for no more than 25 to 30 characters.
For the same reason, if you’re using a thicker font for your name, it’s best to use a thinner (or more basic) one for your tagline.
Here’s the golden rule of design—it’s all about visual balance. Although smaller in dimension, your tagline should always be perfectly aligned with your name. This will create a natural sense of harmony.
Ensure readability
Your text should always be readable. To ensure this, take note of the text size and font that you use, and check the result on various platforms (Facebook, Twitter, Instagram, etc.), and from different devices (desktop, smartphone, tablet, etc.).
If your logo is too difficult to read, what was the point of designing it in the first place? In order for your logo to serve its entire purpose, make sure it’s readable in any situation, for any potential customer.
Create a scalable design
Make sure your entire logo design is scalable. Big or small, wherever your logo appears, it should always look sharp and recognizable. This includes both the text (as mentioned above), and any other elements.
Logos that are too detailed or intricate may be challenging to scale down to a smaller size. There is no “one size fits all” for logos but ensuring that your logo is a high-resolution vector that can be adapted to various sizes and file types means it will look good in any setting. If you want to familiarize yourself better, you can read more about logo sizes for various contexts.
Give your background contrast
Following the theme of visibility, another way to guarantee your logo is always ‘seen’ is by selecting a background colour that gives enough contrast with your text. If the colour of your text is white, go for a darker background colour, such as black. So small, yet so effective.
Align all your elements
Once all your elements (name, tagline and icon) are present, it's imperative that they are well-balanced as a whole. In fact, paying attention to alignment, symmetry and negative space are key components of logo psychology.
While there are no set-in-stone rules, in order to be on the safe side, we suggest that you align all your elements in the same direction: left, centre, or right. Remember, your logo design and content should be one (small happy family).
Know your competition
Be sure to look at competing brands to see which logos communicate effectively to your target audience, and which ones are missing the mark. Analysing competitors' logos can not only help you gain strategic insights but can help you differentiate yourself from the pack.
For example, if all your competitors stick to monochromatic wordmark logos, try designing a logo with colour or unique typography to help your brand stand out.
Stay as timeless as possible
A classic never goes out of style. While design trends come and go, it can be tempting to follow the latest fad. Using short-timed design trends is a pitfall you want to avoid.
Since your logo is the heart of our brand identity and will appear across all your branding touchstones, it is worth putting in the time and energy, right off the bat. This way you can be sure your logo will stand the test of time and look good 5, or even 10 years down the road.
Be Memorable
One of the best logo design tips we can share is to make your logo unforgettable. You want people to not only notice your logo but to remember it long after. Try to think of some logos that are particularly memorable to you. Why do they stand out? It is likely the positive association with the product or service that comes to mind.
That said, you want people to create positive and meaningful associations with your brand, and a good logo is just the way to do so. Some of the most notable and memorable logos like McDonald's, Coca-Cola and Apple are simple, direct, and clearly represent the brand. If you stay true to your brand values and design a logo that effectively communicates who you are, the easier it will be for people to recall your logo and think of your brand.
VirtualPopstar-Logo-Wettbewerb
VirtualPopstar möchte seinen aktuellen Look auffrischen.
Wir verstehen,dass einige von euch den „Retro-Look“ mögen, aber wir müssen VP
mobilfreundlicher gestalten, damit ihr direkt von eurem Telefon oder Tablet aus
euren Posteingang sehen und im Forum kommentieren könnt oder noch mehr Fans
verdienen und Freunde finden könnt.
Wir denken, dass alles mit einem neuen Logo beginnen sollte und dafür brauchen wir eure
Kreativität.
Aus diesem Grundveranstalten wir einen Logo-Wettbewerb, bei dem jeder seine Idee oder Ideen für ein neues Logo einreichen kann, ihr könnt so viele einreichen wie ihr möchtet.
Jeder, der ein brauchbares Logo Idee erstellt hat und es als Bild in einer Nachricht vor Ende Juli an VirtualPopstar schickt, erhält ein wunderschönes Set, das von Evie entworfen
wurde.
Der Gewinner des Logo-Wettbewerbs wird von den Administratoren zusammen mit den Designer-Teams der 3 VirtualPopstar Seiten ausgewählt und erhält:
100 € bar + Alle Designs aus der Mega Credit Set Woche nach Bekanntgabe des Gewinners.
Wichtig:
Nachfolgend findet ihr einige Richtlinien zum Erstellen eines Logos.
Denkt daran, dass der von euch gewählte Stil oder die von euch gewählten Farben zu den Farben für das neue VirtualPopstar-Layout werden können.
Machen Sie sich keine Gedanken über Größe oder Maße, da wir uns derzeit nur Ihre Ideen ansehen. Die Siegeridee wird dann an einen professionellen Logodesigner weitergeleitet, der eine endgültige Version erstellt.
Euer Logo-Designmuss vor Ende dieses Monats als Bild in einer Nachricht an VirtualPopstar
gesendet werden.
Lest den Artikel„Wie man ein gutes Logo erstellt“ weiter unten, da er euch beim Gewinnen helfen kann. (Es ist auf Englisch, aber ihr könnt bei Bedarf Google Übersetzer verwenden.)
Es gibt nur 1 Gewinner für alle 3 Seiten und nicht 1 Gewinner pro Seite.
Ihr könnt so viele Logodesigns einreichen, wie ihr möchtet, aber das Evie-Belohnungsset könnt
ihr nur 1 mal pro Person bekommen.
Auch nachdem ein Gewinnerlogo ausgewählt wurde, behält sich VirtualPopstar das Recht vor,
entweder keines der Logos für die Überarbeitung zu verwenden, Elemente verschiedener Logos zu kombinieren oder nur Teile des Logos/der Logos zu reproduzieren.
VirtualPopstar möchte seinen aktuellen Look auffrischen.
Wir verstehen,dass einige von euch den „Retro-Look“ mögen, aber wir müssen VP
mobilfreundlicher gestalten, damit ihr direkt von eurem Telefon oder Tablet aus
euren Posteingang sehen und im Forum kommentieren könnt oder noch mehr Fans
verdienen und Freunde finden könnt.
Wir denken, dass alles mit einem neuen Logo beginnen sollte und dafür brauchen wir eure
Kreativität.
Aus diesem Grundveranstalten wir einen Logo-Wettbewerb, bei dem jeder seine Idee oder Ideen für ein neues Logo einreichen kann, ihr könnt so viele einreichen wie ihr möchtet.
Jeder, der ein brauchbares Logo Idee erstellt hat und es als Bild in einer Nachricht vor Ende Juli an VirtualPopstar schickt, erhält ein wunderschönes Set, das von Evie entworfen
wurde.
Der Gewinner des Logo-Wettbewerbs wird von den Administratoren zusammen mit den Designer-Teams der 3 VirtualPopstar Seiten ausgewählt und erhält:
100 € bar + Alle Designs aus der Mega Credit Set Woche nach Bekanntgabe des Gewinners.
Wichtig:
Nachfolgend findet ihr einige Richtlinien zum Erstellen eines Logos.
Denkt daran, dass der von euch gewählte Stil oder die von euch gewählten Farben zu den Farben für das neue VirtualPopstar-Layout werden können.
Machen Sie sich keine Gedanken über Größe oder Maße, da wir uns derzeit nur Ihre Ideen ansehen. Die Siegeridee wird dann an einen professionellen Logodesigner weitergeleitet, der eine endgültige Version erstellt.
Euer Logo-Designmuss vor Ende dieses Monats als Bild in einer Nachricht an VirtualPopstar
gesendet werden.
Lest den Artikel„Wie man ein gutes Logo erstellt“ weiter unten, da er euch beim Gewinnen helfen kann. (Es ist auf Englisch, aber ihr könnt bei Bedarf Google Übersetzer verwenden.)
Es gibt nur 1 Gewinner für alle 3 Seiten und nicht 1 Gewinner pro Seite.
Ihr könnt so viele Logodesigns einreichen, wie ihr möchtet, aber das Evie-Belohnungsset könnt
ihr nur 1 mal pro Person bekommen.
Auch nachdem ein Gewinnerlogo ausgewählt wurde, behält sich VirtualPopstar das Recht vor,
entweder keines der Logos für die Überarbeitung zu verwenden, Elemente verschiedener Logos zu kombinieren oder nur Teile des Logos/der Logos zu reproduzieren.
8 min read
How to Make a Good Logo:
The Dos and Don’ts
The function behind a logo goes far beyond being just a pretty visual. It should be the heart of VirtualPopstar’s branding efforts; our logo should represent our essence and personality. It needs to be professional, aesthetic, and meaningful.
When it comes to a good logo design, there are a few simple, but essential rules you need to keep in mind. Ofra Lior, Social Design Team Lead at Wix, shares some of her knowledge, and
very useful logo design tips. She revealed some easy tweaks and helpful insights that will undoubtedly make a big difference.
Here are some tips on how to make a good logo:
What makes a good logo?
While most aspects of your logo design will unfold throughout the creation process, there are some essential logo design tips to keep in mind from the start. So, before you become your own graphic designer, take note of the qualities
that make a good logo:
● Simple: The phrase "less is more” has never been more fitting. In most cases, the least
complicated logos are the easiest to recognize.
● Representative: A logo should appeal to VirtualPopstar’s audience and portray its values. Make sure that the elements you use in your design are relevant to what VirtualPopstar entails.
● Timeless: You should aim to design this logo as if it were your last. By focusing on quality and
avoiding designs that are too trendy, you’ll create a logo that will stick with
you throughout the years.
● Versatile: You’ll want a design that looks good no matter where it’s placed. A logo that can be
resized and displayed on different media from the start will increase visibility and avoid inconvenient limitations.
Define VirtualPopstar’s brand identity
In essence, a brand identity is the distinct voice and visual appearance. You might say a brand identity is the soul of our business, and as such, it needs to be reflected through its visual and written elements.
Here are some brainstorming questions to get the ball rolling:
● What adjectives describe VirtualPopstar?
● Who VisualPopstar’s Audience?
● What colours represent brand values and messages?
● What symbols or characters could I use in my design?
● What are some of my personal favourite logos, and why?
Determine logo style and colours
Don’t go crazy with colours as this would make it difficult to set the style for the VirtualPopstar’s remaining layout.
Would you prefer a logo design with sophisticated fonts and basic colour schemes, or do you want to keep your logo minimalist? In that case, you’ll want to avoid including complex imagery and choose to stick with a modern logo design.
Decide on a colour scheme
Whatever style you decide, keep in mind that the colours you choose will become the
colours for the new VirtualPopstar layout. So, determining this before starting the actual creation process will help you be on the lookout for elements that can bring it into fruition.
Colours hold enormous power in their own right. Colour psychology tells us that different hues and tones can elicit emotion from audiences, impacting their behaviour.
The intent when choosing a logo colour scheme for your design serves two purposes: first, to get the reaction you want out of your customers and second, to enhance your brand’s recognizability.
When it comes to logo colour options, we can divide them into three categories:
Black and white logos - A black and white theme can suit your logo if you’re going for a sleek minimalist style or a classic design.
Monochrome logos - Monochrome logos (logos that include a single colour) work well with wordmarks and letter marks and can make a strong impact by further associating an individual colour with your brand. Successful examples of this are the signature red associated with Coca-Cola or Tiffany’s Robin Egg Blue.
Colour combination logos - Logo colour combinations have a strong effect too and impact the overall logo psychology. The right mixture will perfectly complement an abstract logo design and will create variation and depth when working with a combination logotype.
If you go in this direction, it’s recommended to stick to just 2-3 hues. Decide if you want your colour combination to be complimentary (using colours that lie directly across from one another in the colour wheel) or analogous (using colours that sit next to each other on the colour wheel).
Need more help deciding? You can check out these logo colour ideas to help you get started.
Don’t forget that the colours you chose will become the colours for the new VirtualPopstar layout.
Pick a font
If you plan to design a wordmark, letter mark or a combination, you’ll need to contemplate what are the best fonts for your logo. Similar to your choice of colour, your choice of typography should amplify your logo’s personality and visibility. While there are endless varieties of fonts
out there, you can start by ruling in or out some basic typeface families: serif, sans-serif, script or highly stylized typefaces.
Outline a logo shape
As your logo comes together, consider which shapes you’ll integrate into your design. Logo shapes can be used in a variety of ways, from the entire composition to small details within the overall design. Shapes play a major role in perception and making logos instantly recognizable.
Understanding logo psychology and the impact shapes can have on emotions will empower you to design a purposeful logo that delivers your brand message authentically.
All shapes can be divided into three categories:
Geometric shapes are all created by unique configurations of lines, points, and curves, and are most frequently symmetrical. These include circles, triangles, rectangles, squares, and lines.
Organic shapes, also known as free forms, refer to any kind of naturally occurring figure. These shapes are most commonly irregular and asymmetrical. Organic shapes include leaves, flowers, water droplets or other shapes found in nature. They also include spirals, rounded edges, and curved shapes.
Abstract shapes don’t follow any rules and can take on many diverse forms. Sometimes created by merging other existing elements, or creating something completely new, abstract shapes are great for storytelling or evoking emotion. Abstract logos can be thought-provoking and engaging. Just remember, they must still embody your brand identity.
Choose a type
When you think about how to design a logo, keep in mind that there are different types of logos out there. From plain text to the inclusion of symbols or a lone image—the various forms that logos take on should be considered before you design your masterpiece.
Each of them will shift the outcome of your design, so think about which is the best fit with your brand identity and the audiences who will see it.
Here we’ll outline some of the different types of logos for you to consider, for a more in-depth explanation you can read up on types of logos:
Explore conceptual icons
A common misconception is that the icon should literally be an image showing what our product or service is about. However, this doesn’t have to be the case. You can explore more conceptual (or even abstract) icons to emphasize what it is you think VirtualPopstar does.
Consider Nike, for example. The iconic “swoosh” icon evokes the feeling of movement and speed. Very fitting for a sportswear brand.
Think of an icon as a symbol rather than a picture. It needs to be highly visual and easily recognizable. The advantage of a more graphic icon is that it can often carry more visual weight. Ideally, the icon should be simple enough that players can recall it even after one quick glance.
Use the space you have
If you feel that a logo is simply not enough to express what VirtualPopstar is about, you could potentially insert a name and tagline. Also known as a slogan, taglines are dramatic phrases that sum up the tone and premise of a brand.
Not that you need to do it, but you could for instance break up the name Virtual-Popstar into two lines while keeping the same font and size for both lines.
Play around with caps or lowercase
When it comes to good logo design, sometimes it’s the small details that make all the difference. Something as simple as playing around with a letter case could bring your trademark to a whole new level.
Traditionally, uppercase logos give off a strong sense of authority, while the use of lowercase exudes a more approachable, casual vibe.
That’s not to say you can’t utilize uppercase text while softening the appearance with your choice of colours. It’s all a matter of balance.
If you use a tagline…Balance it
Let’s talk about your tagline. A simple rule to follow to ensure that your logo makes sense is to always make your tagline shorter than your name. This is why we suggest going for no more than 25 to 30 characters.
For the same reason, if you’re using a thicker font for your name, it’s best to use a thinner (or more basic) one for your tagline.
Here’s the golden rule of design—it’s all about visual balance. Although smaller in dimension, your tagline should always be perfectly aligned with your name. This will create a natural sense of harmony.
Ensure readability
Your text should always be readable. To ensure this, take note of the text size and font that you use, and check the result on various platforms (Facebook, Twitter, Instagram, etc.), and from different devices (desktop, smartphone, tablet, etc.).
If your logo is too difficult to read, what was the point of designing it in the first place? In order for your logo to serve its entire purpose, make sure it’s readable in any situation, for any potential customer.
Create a scalable design
Make sure your entire logo design is scalable. Big or small, wherever your logo appears, it should always look sharp and recognizable. This includes both the text (as mentioned above), and any other elements.
Logos that are too detailed or intricate may be challenging to scale down to a smaller size. There is no “one size fits all” for logos but ensuring that your logo is a high-resolution vector that can be adapted to various sizes and file types means it will look good in any setting. If you want to familiarize yourself better, you can read more about logo sizes for various contexts.
Give your background contrast
Following the theme of visibility, another way to guarantee your logo is always ‘seen’ is by selecting a background colour that gives enough contrast with your text. If the colour of your text is white, go for a darker background colour, such as black. So small, yet so effective.
Align all your elements
Once all your elements (name, tagline and icon) are present, it's imperative that they are well-balanced as a whole. In fact, paying attention to alignment, symmetry and negative space are key components of logo psychology.
While there are no set-in-stone rules, in order to be on the safe side, we suggest that you align all your elements in the same direction: left, centre, or right. Remember, your logo design and content should be one (small happy family).
Know your competition
Be sure to look at competing brands to see which logos communicate effectively to your target audience, and which ones are missing the mark. Analysing competitors' logos can not only help you gain strategic insights but can help you differentiate yourself from the pack.
For example, if all your competitors stick to monochromatic wordmark logos, try designing a logo with colour or unique typography to help your brand stand out.
Stay as timeless as possible
A classic never goes out of style. While design trends come and go, it can be tempting to follow the latest fad. Using short-timed design trends is a pitfall you want to avoid.
Since your logo is the heart of our brand identity and will appear across all your branding touchstones, it is worth putting in the time and energy, right off the bat. This way you can be sure your logo will stand the test of time and look good 5, or even 10 years down the road.
Be Memorable
One of the best logo design tips we can share is to make your logo unforgettable. You want people to not only notice your logo but to remember it long after. Try to think of some logos that are particularly memorable to you. Why do they stand out? It is likely the positive association with the product or service that comes to mind.
That said, you want people to create positive and meaningful associations with your brand, and a good logo is just the way to do so. Some of the most notable and memorable logos like McDonald's, Coca-Cola and Apple are simple, direct, and clearly represent the brand. If you stay true to your brand values and design a logo that effectively communicates who you are, the easier it will be for people to recall your logo and think of your brand.
10
